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Sprint Offers Free In-Store Smartphone TrainingSep 9, 2008 Sprint Nextel will offer a cost-free, in-store smartphone training option called Ready Now, as a way to reduce the amount of returned phones and to improve its poor reputation for customer service. As many as 21% of smartphone buyers come back to the store to return the phone or to seek help in setting it up and learning to use it, the nation's third largest mobile carrier said. Customers can wait for a trainer when they purchase a smartphone, or they can schedule an appointment in person or through Sprint.com, officials said. Initially the program is only in Sprint-owned stores and soon it will be available in selected independent stores as well. Appointments can last about an hour, an employee at the Sprint store in Rockaway, N.J., said. Sprint hired extra employees for every store to handle the workload. The offer applies to anything that customers buy, not just smartphones, said Kim Dixon, vice president of retail. |
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