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Virgin Adds Facebook App to Sugar MamaMay 15, 2008 Virgin Mobile USA is adding its first extension to the Sugar Mama mobile advertising initiative, giving Facebook users the chance to earn more minutes as they get their friends to view ads. Customers who opt in to Sugar Mama are invited to earn up to 75 minutes per month by viewing a variety of ad spots and other creative materials and answer a few questions. Scott Kelliher, director of mobile advertising at Virgin Mobile, said response to the overall Sugar Mama campaign has been "phenomenal" for both users and advertisers. More than 700,000 Virgin Mobile customers have opted in to the program since its launch in 2006. For the Facebook app, users install the Fund My Phone application on their Facebook page. The more friends who view the ads, the greater the potential for the Virgin Mobile customer to earn minutes. Of course, a lot of Virgin Mobile customers are Facebook users. "It was a natural extension," he said. Specifically, the application displays thumbnail images of randomly rotated Sugar Mama advertising content on the profile page. When friends click on the application, a Sugar Mama ad or other piece of advertiser content begins playing for them to view and rate. Each viewing is credited to the host Virgin Mobile USA phone number linked through the Facebook application, according to a press release. The Virgin Mobile USA customer earns six minutes of airtime as soon as the first four "views" by Facebook friends are credited. After the initial viewings, the customer receives one minute of airtime for every four views by their Facebook friends. Advertisers currently in rotation for Fund My Phone are Playstation, Dr. Pepper, Levis Strauss, Acuvue and H&M, according to a Virgin Mobile representative. |
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