Amp'd Mobile Launches Two New Music Services

Nov 10, 2006

Amp'd Mobile wants to help its customers get their groove on by launching two new mobile music offerings: "Studio Sessions" and "Double Up Music Packs."

The "Studio Sessions" program features two to three live, full-audio track recordings; a live "mastertone" recording; exclusive behind-the-scenes interview footage; and a wallpaper of the artist's album cover artwork. Customers will pay $3.99 or $4.99, depending on the "Studio Sessions" package.

The "Double Up Music Packs" offers an original recording full-audio track and an associated "mastertone" recording for $2.49.

The new offerings consist, at least initially, of more than 30 selections from various record labels, including Universal, Warner Music Group and EMI Music. The packages include exclusive tracks recorded live from the Amp'd in-house production studio. Artists who have recorded in the studio include Jurassic Five, Lupe Fiasco and Sleepy Brown.

At the close of October, Amp'd also announced a deal to deliver mobile entertainment content to KDDI customers in Japan. Amp'd Live, now available in Japan, is designed to deliver American film clips, music videos and sports to handsets.

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