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Global Cell Phone Handset Shipments and Market Shares in 2009

Jan 29, 2010

Below are the global handset shipments and market share estimates in 2009 for the Top 5 cell phone vendors, according to research firms IDC and Strategy Analytics.

The main drivers of growth were demand in the United States and Asia/Pacific region.

Nokia held its long-term spot as the No. 1 handset vendor with 127 million units shipped, with Samsung coming in second with about 69 million units. LG came in third with about 34 million units while Sony Ericsson and Motorola rounded out the top five list with shipments of about 14.5 million and 12 million, respectively.

Apple shipped 8.7 million iPhones in the fourth quarter, bringing its worldwide market share to 2.7 percent.

Global Handset Shipments for Top 5 Vendors in 2009 (Millions of Units)

Vendor
Q4 '08
2008
Q1 '09
Q2 '09
Q3 '09
Q4 '09
2009
Nokia
113.1
468.4
93.2
103.2
108.5
126.9
431.8
Samsung
52.8
196.6
45.8
52.3
60.2
69.0
227.3
LG Electronics
25.7
100.8
22.6
29.8
31.6
33.9
117.9
Sony Ericsson
24.2
96.6
14.5
13.8
14.1
14.6
57.0
Motorola
19.2
100.1
14.7
14.8
13.6
12.0
55.1
Others
58.8
214.8
53.7
58.9
62.2
68.0
242.8
Total
293.8
1,177.3
244.5
272.8
290.2
324.4
1,131.9

Global Handset Marketshare for Top 5 vendors in 2009 (%)

Vendor
Q4 '08
2008
Q1 '09
Q2 '09
Q3 '09
Q4 '09
2009
Nokia
38.5%
39.8%
38.1%
37.8%
37.4%
39.1%
38.1%
Samsung
18.0%
16.7%
18.7%
19.2%
20.7%
21.3%
20.1%
LG Electronics
8.7%
8.6%
9.2%
10.9%
10.9%
10.5%
10.4%
Sony Ericsson
8.2%
8.2%
5.9%
5.1%
4.9%
4.5%
5.0%
Motorola
6.5%
8.5%
6.0%
5.4%
4.7%
3.7%
4.9%
Others
20.0%
18.2%
22.0%
21.6%
21.4%
21.0%
21.5%
Total
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

 

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